Services
I provide content for your interior design business. This includes the words, structure and strategy – everything that sits behind your beautiful photography. You can book one service or a full package; most designers start with a website copy refresh and add blog or SEO work once the foundations are right.
Portfolio Storytelling
It’s easy to fall into the mistake of writing project pages that read like estate agent listings, but I write them like an editor commissioning a feature. I’ll find out what the client actually asking for, what was the challenge, what decisions did you make and why, and what's the result now that someone's living in it.
This is the section of your site that turns nice photos into “I want to work with this person", and it's usually the most under-written part of a designer's website.
What's included:
A short interview or brief (by call or written form) per project
A structured project narrative – challenge, approach, result
Copy that targets SEO and AEO without reading like it
Best for: Designers with strong photography and thin (or missing) project descriptions.
Website Copywriting
Homepage, About, Services, Contact – the pages that make a first impression. I write copy that sounds like you, and structured the way an editor structures a piece with a clear opening, a reason to keep reading, and a natural route to enquiry. I don’t add unnecessary fillers, and I avoid clichés.
What's included:
Full-site copywriting or targeted page refresh
Structure and messaging strategy, not just sentences
One round of revisions built into every project
Best for: New studios building a site from scratch, or established studios whose copy hasn't kept pace with the work.
Blog and Editorial Content
A blog only earns its keep if it's actually useful – think trend pieces with a point of view, buying guides that answer real questions, before-and-afters that show your process. I write to the same standard I expected as an editor: it has to be worth someone's time, or it’s not included.
This is also where most of your long-term SEO and AEO value gets built – one well-answered client question at a time.
What's included:
Monthly or quarterly content calendar
Fully written, on-brand articles (typically 800–1,500 words)
Structured for search – headings, direct-answer blocks, internal linking
Best for: Designers who want to build organic visibility over time, not just a one-off copy refresh.
SEO and AEO Strategy
Search has changed and that can feel like a challenge. It's no longer just about ranking on Google, it's about getting quoted by Claude and appearing in an AI Overview. I build content structured for both: traditional SEO fundamentals, plus the direct-answer formatting and clear sourcing that answer engines actually pull from.
What's included:
Content SEO and AEO audit of the existing site
Keyword and question-mapping specific to interior design search behaviour
AEO-optimised content structure
Best for: Designers who are ready to be found by clients searching, not just referred by word of mouth.
How it works
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We schedule a call so I can get to know your design studio, your ideal client and where your content is currently letting you down.
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Scoped clearly, so you know exactly what you're getting and when.
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Delivered in stages with room for your feedback, rather than one big reveal at the end.