About
I started my career as a graphic designer in a marketing department. From there I moved into layout sub-editing, a role that meant design and writing were never two separate jobs. Every page I worked on had to look right and read right at the same time, because I was the person doing both.
That combination followed me through sub-editing roles at SHE Magazine, Bloomberg Money and The Spectator (Arts & Books), and then into nearly a decade as Senior Editor at Houzz UK & Ireland. My job was to decide which interior design projects were good enough to feature and to find the story in those images: what the professional had solved, what made the space worth featuring, and how to write it up so a reader understood the value the designer had brought to their client’s project.
Along the way I trained formally in residential interior design at KLC School of Design. This was partly out of curiosity and partly because I wanted to understand the work I was writing about from the inside. I learnt why a designer chooses one surface finish over another, and why a floor plan matters as much as the furniture in it.
Now I design and write interior design websites directly – one project, one person, nothing lost between the two.
What that means for you
Many studio websites are built by two people: a designer, then a copywriter, so the design and the copy work separately.
But design and copy have never been separate jobs for me. When you work with me, your site gets built as one coherent entity.
You also get a portfolio that launches properly: every project handled by me includes two portfolio write-ups as standard, written as a narrative that communicates your value - the brief, the decision, the result.
My credentials
Graphic designer, marketing department (career start)
Layout sub-editor – SHE Magazine, Bloomberg Money, The Spectator (Arts & Books)
Senior Editor, Houzz UK & Ireland (~10 years)
Certificate in Residential Interior Design, KLC School of Design
Working potter and ceramicist, south London studio