About
I spent almost ten years deciding which interior design projects were good enough to feature. Now I help designers write the words that make sure theirs are.
I started in print, sub-editing at titles including SHE Magazine, Bloomberg Money and ES Magazine, where I learned that a sentence either earns its place or gets cut, no exceptions. That editorial discipline followed me to Houzz UK, where I spent nearly a decade as Senior Editor, writing, reading, commissioning and shaping thousands of interior design stories.
Along the way I trained formally in residential interior design at KLC School of Design, partly out of curiosity and partly because I wanted to understand the work I was editing from the inside. I learnt things like why a designer chooses one surface finish over another, and why a floor plan matters as much as the furniture. I'm also a working potter with a place at a south London studio, which probably explains why I notice materiality and craft in a way a purely commercial copywriter wouldn't.
Now I write for designers directly – content strategy, website copy, blogs, SEO and AEO – bringing the same editorial standard I used to hold other people's work to.
What that means for you
Most copywriters are translating a world they don't fully understand. I'm definitely not. I know what makes a project story worth reading, what a client actually wants to know before they enquire, and how search behaviour works for a design-literate, aesthetically driven audience. I know this because I've spent a good part of my career inside that world.
You get copy that sounds like you, is structured like it was written by someone who understands editorial strategy, and doesn’t reads like it was generated by a template.
My Credentials
Senior Editor, Houzz UK & Ireland (~10 years)
Sub-editing experience: SHE, Bloomberg Money, The Spectator, ES Magazine
Certificate in Residential Interior Design, KLC School of Design
Working potter and ceramicist, south London studio