A photo shows what a room looks like. This guide shows you how to write a case study that gets someone to enquire.

Download the 5-step editorial framework for writing project descriptions that get the right clients in touch

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What’s included

The opening line:

How to hold a client's attention in the first two sentences, without overselling.

From problem to decision:

Turning an awkward limitation into the reason the whole design works.

Getting found by AI search:

Where to place the details that help AI tools and Google find your studio.