A photo shows what a room looks like. This guide shows you how to write a case study that gets someone to enquire. Download the 5-step editorial framework for writing project descriptions that get the right clients in touch What’s included The opening line:How to hold a client's attention in the first two sentences, without overselling. From problem to decision: Turning an awkward limitation into the reason the whole design works. Getting found by AI search:Where to place the details that help AI tools and Google find your studio.